Melony Hannah from Well Worn in Chico

Melony Hannah from Well Worn in Chico just got back from an exciting adventure in New Orleans.  She attended classes with Annie Sloan from Annie Sloan Chalk Paint (TM).  She (Melony) along with Sarah Bos from Sera Bella Home in Redding will be side side at the Civic selling and DEMO'ing Annie Sloan Chalk Paint (TM).  They both will be selling furniture that been painted in AS Paint so you have a feel for how GREAT Paint is!  Be sure to visit them upstairs at the Civic.  Please take second and visit Melony's Blog and read about her experience!  We are getting really excited about the Show April 7th at the Redding Civic Auditorium.

http://worn-well.blogspot.com/2012/03/paint-dat.html

Visual Mechandising; The Art of Display- Triangle Technique by Kathy Duncan of Scared River Designs

 A Guest Blog post by  Kathy Duncan of Sacred River Designs

Visual Merchandising is defined as "the physical presentation of products." It is the art of displaying merchandise in a manner that is appealing to the eyes of the customer. Creating attractive displays will draw customers to your booth. Think of your displays as your “silent salesmen.”

Visual Merchandising, however, is not just about display – it's really all about the customer. Consider traffic flow in your booth. Some options for layout include: “L” shape, “U” shape or “Y” shape configurations. Your customer needs to be able to easily navigate your booth, keep products within an arms reach. As Kimberly suggested, most of the population is right-handed, so keep the items you want your customer to reach for on the right in your displays. Remember to make check-out easy for you and your customer by having a defined area in your booth for check-out and wrapping activities.

Consider this: “over 60% of all women get their clothing ideas from store displays." Again, your displays are your silent salesmen. Make them attractive. Layer your jewelry, suggestive selling will go alot further than you think!

Study tends, do you homework, read trade magazines. Reproduction type stores, like Restoration Hardware, often times get their ideas from flea markets displays. Don’t be afraid to be a trend setter!



Other elements of Visual Merchandising include:

Color, which is a subject deserving of its own blog; there is much to understand about color psychology, and color theory. Customers entering a booth are greatly influenced by the visual information they gather in the first split second. Color can catch a shopper's attention and also greatly affect their mood. A right choice of colors in the display can turn walkers into stoppers and significantly convert them into customers. It is essential to choose the right color for the right theme of display.

Texture - Layers of texture add richness and depth. Magnolia Pearl is a great example of how to use texture, and color for that matter.

Introducing the Triangle Technique

The triangle, or pyramid, technique is simply a layout technique that creates interest by having overlapping layers in height and in depth.



Objects placed in a row are taken in individually by the eye.



Objects aligned in a triangle are viewed as a grouping by the eye.



Ever hear a customers exasperation, “it’s too busy!” or “I don’t know where to look!” This is because their eye cannot rest and is looking for groupings or a pattern.



The following photos are examples of the triangle technique:



There are three triangles in this next photo, can you spot them?



Conclusion:

Visual Merchandising is a very important aspect of your business. Like curb appeal in Real Estate, a visually appealing booth will get the client in your door. And you can’t make a sale if they don’t show up!!!

Where reused is GREEN and GREEN is GOOD: Moore's Green Goods

We are excited about having Moore's Green Goods from Anderson coming to the Show, April 7th. Moore's Green Goods has a wide range of items useful for building projects, such as doors, windows, sinks, sliding glass doors, door jams, door hinges, door knobs, hardware, nails, screws, bolts and lamps.

Moore's Green Goods also promotes upcycling, reusing material to create something new. For instance, one of the shop's customers, Don Gilmer, creates handmade clocks out of old organs.

Rita and Terasa are a Mother/Daughter Team along with Rita's husband, this is a family run business through and through. They want to get the message out to Shasta County that its COOL to RE-USE/ RE-CREATE/RE-CYCLE/RE-PURPOSE, and if this speaks to you, their business is the place to visit.

Rita and Terasa will be doing DEMOS, talking about their business and giving you ideas on how to create projects from unwanted materials.

They are having a AWESOME Event April 20th on their 1 Year Anniversary called the "1st Annual Re-Building Star Gala" and you can enter projects that you have created and win prizes.

Please welcome Rita & Terasa and please stop by their booth and get educated on their business. Love their MOTTO: Where reuse is GREEN and GREEN is GOOD!

Their business is located at 1697 South Street in Anderson (530) 378-2700

 

Vendor Focus

We are proud of all our vendors and want to keep giving you a sneak preview of who will be at our
Marche' du Printemps April 7, at the Redding Civic Center.

Tammy Ironsides & MaryAnn Wynett have joined forces to launch 
American Vintage Revival.

 They share incredible creativity and spunk!
We are awaiting their beautiful  booth with anticipation!

 

The very talented Christine Connerly will bring her creations to delight all of us.








She invents bib necklaces such as this blue rose lovely!


Also be looking for her cool needle felted ornaments.  We hope there will be some Easter bunnies in the lot.

A look at our Vendors

Returning to be with us at our Spring Market, are James & Jacquie Ferreira, from Old Soul Studio. Their  love of the art of taking random pieces and then putting them together to create 

something all together new is the context for the name of their business.

 We can hardly wait to see what new creations they will bring to Marche' du Printemps.












More excitement is stirring while we wait to see what special creations will come with Vicki Twyman and Bobbi Berg from Lori Lynn Designs.

Here are some samples we are in love with.

Yes we love Western too!

We welcome back to our Market, Bill Price from He-Art, who creates amazing artful wall hangings and other things using what he loves.  "I love using old stuff, leather belts, purses, ceramic and wood."



We also welcome back Erica Franks
from Three O'clock Winds.
Her new boutique in Red Bluff is dedicated to things with a Western flair, and she will be sharing some of her favorites at our Marche' du Printemps.
We love these vintage leather belts made into cuffs!

For Those Who are Comming From Afar.

We have 2 choices of Motels that are offering discounted rates for our Spring Market!


Click on the "Map/Directions" 
Button on the right to go to the links.